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What your enterprise SEO audit may be missing

[ad_1] Enterprise businesses face a distinct SEO challenge. Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations.  Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical...Read More
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Bing Webmaster Tools disavow link tool is going away

[ad_1] Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature and associated API,” said Fabrice Canel from Microsoft. Why remove it. Fabrice Canel explained that it is no longer needed that the Bing Search algorithms are great at figuring...Read More
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Wix adds IndexNow support for faster indexing

[ad_1] Wix, a very popular website publishing platform, has adopted IndexNow, the Microsoft-backed indexing initiative. Wix is used by about 2.5% of all websites on the internet, based on some recent data, so this is a big deal for the platform. “This means that Wix customers can now quickly reflect their latest content changes (added,...Read More
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Bing explains the new Sitemap Index Coverage report

[ad_1] Bing has quietly rolled out the new sitemap index coverage report in Bing Webmaster Tools and today posted a how-to on that reporting tool. I believe the new sitemap index coverage report began rolling out in late June 2023 and pushed it to everyone a few weeks ago but Bing has never formally announced...Read More
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How to leverage neuromarketing for SEO

[ad_1] Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which...Read More
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How to create an SEO content plan with Google Sheets functions

[ad_1] SEO involves constantly creating and optimizing content for your website. Achieving more traffic and better organic rankings means you’ll need a content strategy. Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. Turn keywords into URLs with LOWER...Read More
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Microsoft Advertising launches new video ad product

[ad_1] Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your...Read More
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How to follow Google Business Profile guidelines

[ad_1] Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and understand – Google’s guidelines.  If you don’t, your GBP listing will likely get suspended. A suspension means that your...Read More
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Google launches new report that flags checkout issues

[ad_1] Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. This report uses a closed funnel approach, focusing solely on...Read More
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Meta Verified is rolled out to brands on Instagram and Facebook

[ad_1] Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp.  Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later date. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators...Read More
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YouTube’s crackdown on ad blockers intensifies

[ad_1] YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more aggressive prompts, warning them to either “Allow YouTube ads” or subscribe to YouTube Premium. The notification appears in place of videos or as a pop-up when playing videos on...Read More
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Google rolls out automatically created assets to all advertisers

[ad_1] Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a...Read More
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