[ad_1] Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot...Read More

[ad_1] Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation, which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes...Read More

[ad_1] Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-date with policy changes as...Read More

[ad_1] The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience, according to Google’s Gary Illyes.  There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said...Read More

[ad_1] TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how...Read More

[ad_1] YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Here’s a recap of what it’s in store. 1. Dream Screen YouTube is launching an experimental...Read More

[ad_1] Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI event in NYC today. Personalized answers use your Bing search history to give you a more personalized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature, which is what Bing is calling “personalized...Read More

[ad_1] Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.”  Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value...Read More

[ad_1] Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. When the search engine raised a complaint, the...Read More

[ad_1] Enterprise businesses face a distinct SEO challenge. Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations.  Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical...Read More

[ad_1] Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature and associated API,” said Fabrice Canel from Microsoft. Why remove it. Fabrice Canel explained that it is no longer needed that the Bing Search algorithms are great at figuring...Read More

[ad_1] Wix, a very popular website publishing platform, has adopted IndexNow, the Microsoft-backed indexing initiative. Wix is used by about 2.5% of all websites on the internet, based on some recent data, so this is a big deal for the platform. “This means that Wix customers can now quickly reflect their latest content changes (added,...Read More

[ad_1] Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Bing Chat data? This does include data from...Read More