[ad_1] Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds.  A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to...Read More

[ad_1] “Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last...Read More

[ad_1] Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages.  I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency.  Ready to change...Read More

[ad_1] Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as...Read More

[ad_1] Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.”...Read More

[ad_1] Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice...Read More

[ad_1] TikTok Search has started showing external links to Google results. App researcher Radu Oncescu shared a screenshot on X (formerly known as Twitter) after noticing the new feature, which is being tested in several different markets across the world: The test shows a Google Search box appearing midway down the social platform’s search results...Read More

[ad_1] Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways...Read More

[ad_1] Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:  Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT....Read More

[ad_1] As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday...Read More

[ad_1] TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X, which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page....Read More

[ad_1] Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain.  2. Unlaunches...Read More

[ad_1] Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot...Read More