1154 Lill – Page 36 – SEO, Paid Search and Marketing News

9 warning signs your SEO consultant is NOT competent

[ad_1] With the rise of ChatGPT, automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do that? The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June...Read More

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Master AI content creation with the FACTS strategy

[ad_1] Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on autopilot won’t cut it. It can lead to content that feels...Read More

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Microsoft’s Performance Max is now in open beta

[ad_1] Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences....Read More

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Instagram updates Reels to simplify content creation

[ad_1] Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities...Read More

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Google confirms related search operator is going away

[ad_1] Google is removing support for the related search operator, a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Google’s Search Liaison, confirmed it is going away, saying “It hasn’t really worked that well for some time, as in some cases, the information was dated.”...Read More

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5 free SEO tools and plugins to try

[ad_1] Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content...Read More

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How to calculate and improve your agency’s churn rate

[ad_1] To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and retention approach. So if you’re an agency owner and you don’t track churn rate, this article is for you. What...Read More

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How to use Google Ads to get more donations for your nonprofit

[ad_1] Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget. But that’s a mistake – one that can stop now. Here are some lessons you can apply to your own nonprofit based on the...Read More

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Facebook rolls out multiple updates to enhance video experience

[ad_1] Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and...Read More

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What you need to know

[ad_1] Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger...Read More

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Visual Search now live in Bing Chat

[ad_1] Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on Twitter. What it looks like. Here is a video...Read More

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Proposing a new meta tag for LLM/AI

[ad_1] While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers,...Read More

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How to incorporate macroeconomic signals into your SEO strategy

[ad_1] You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon...Read More

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