[ad_1] Google is removing support for the related search operator, a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Google’s Search Liaison, confirmed it is going away, saying “It hasn’t really worked that well for some time, as in some cases, the information was dated.”...Read More

[ad_1] Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content...Read More

[ad_1] To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and retention approach.  So if you’re an agency owner and you don’t track churn rate, this article is for you. What...Read More

[ad_1] Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget. But that’s a mistake – one that can stop now. Here are some lessons you can apply to your own nonprofit based on the...Read More

[ad_1] Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and...Read More

[ad_1] Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger...Read More

[ad_1] Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on Twitter. What it looks like. Here is a video...Read More

[ad_1] While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers,...Read More

[ad_1] You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon...Read More

[ad_1] Negative reviews can be scary for business owners but can also be a chance to grow and improve.  How you handle negative reviews affects how potential customers see your business.  This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can...Read More

[ad_1] ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything...Read More

[ad_1] You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients.  I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.  Below are...Read More

[ad_1] Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little...Read More