[ad_1] Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future.  Based on recent history and other indications from...Read More

[ad_1] At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.  How can marketers...Read More

[ad_1] In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and...Read More

[ad_1] Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol. That makes four search engines that use IndexNow to discover and index content for their search engines. Those four search engines include Bing, Yandex, Seznam, Naver. Naver and IndexNow. Naver announced this on their blog in Korean saying starting today, Naver Search...Read More

[ad_1] Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of...Read More

[ad_1] In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing...Read More

[ad_1] Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom...Read More

[ad_1] Google has announced that it is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now fully available to advertisers. However, opting in is completely voluntary. If you decide to upgrade, you will be able to do so via a self-serve tool that...Read More

[ad_1] Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates. Moreover, publishers have limited access to back-end performance analytics for numerous websites. To address this challenge, Conductor undertook an...Read More

[ad_1] A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed.  Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”? My hypothesis: yes....Read More

[ad_1] Normandy was the beachhead in 1944.  D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it).  Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,”...Read More

[ad_1] Bing Chat will be coming to Chrome and Safari browsers, leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. Bing has been testing Bing Chat on for a few weeks now and Bing is still testing it. What we know. In the coming days, we expect Bing Chat to soon...Read More

[ad_1] Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its...Read More