[ad_1] Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong, Google announced. Site names. Site names is the...Read More

[ad_1] If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential.  They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney  Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April...Read More

[ad_1] Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or,...Read More

[ad_1] Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach...Read More

[ad_1] Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new...Read More

[ad_1] Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for marketers to ensure they are staying compliant with Google policy changes to...Read More

[ad_1] Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think.  Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking.  Invest time and energy in acquiring new reviews and retaining existing ones to enhance...Read More

[ad_1] Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team.  Moving from focusing on your own output to your team’s needs can help you succeed in your new role.  Transitioning from an SEO professional to...Read More

[ad_1] “Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach?  PPC marketers know it inherently can’t be the most relevant – or...Read More

[ad_1] Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022...Read More

[ad_1] Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.  Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up...Read More

[ad_1] OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking for” message, rather than the tool. What happened. OpenAI...Read More

[ad_1] Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode for Bing over the next few days.” What...Read More