[ad_1] Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to...Read More

[ad_1] X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to...Read More

[ad_1] Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do...Read More

[ad_1] This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can...Read More

[ad_1] Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month...Read More

[ad_1] While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce.  An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain...Read More

[ad_1] Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over...Read More

[ad_1] B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the...Read More

[ad_1] Marketers have increased their ad spend across Google, Meta, Amazon and Walmart. Another major digital platform to have reported huge success in Q2 2023 is fashion brand, Temu. The company became a major player in the Google Shopping race during the first two quarters of the year, so much so that it is now...Read More

[ad_1] You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding...Read More

[ad_1] Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when...Read More

[ad_1] Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal.  If you’re not harnessing its full potential, you’re missing out big time.  Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s...Read More

[ad_1] Google has a new Google Merchant Center policy on “automated content” that says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here while also clarifying its existing Merchant Center policies and enforcement. Automated content policy. The new policy...Read More