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The best AI tools for global SEO expansion

[ad_1] Expanding your business internationally is a strategic move with tremendous potential.  But to succeed, it’s crucial to speak the language of your target audience.  Over 70% of consumers are more likely to choose a product if it’s in a language they understand.  That’s why preparing your website for localization and translation is key. By...Read More

Google confirms it’s fixing ad error in SERPs

[ad_1] Google has confirmed that adverts in its search results pages aren’t displaying correctly. Currently, the search engine is showing five sponsored posts at the top of SERPS, when there should only be four. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously known as Twitter), noting that Google...Read More

Microsoft rolls out code-free conversions for all Smart Campaigns

[ad_1] Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature....Read More

Google Analytics launches new Audience report

[ad_1] Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. They can then use this...Read More

Meta’s new chatbots set to improve targeted ad capabilities

[ad_1] Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which...Read More

YouTube tests AI-generated summaries on search, watch pages

[ad_1] YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now,...Read More

X changes ad labels making them ‘less noticeable’

[ad_1] X has modified the appearance of ad labels on promoted posts, making them “less noticeable”. Paid advertisements now feature the word “Ad” in the top right-hand corner of posts, next to the kebab menu – more commonly known as the three dots button. Previously, the word “Promoted” would appear in the bottom left-hand corner of...Read More

How to build an SEO-forward culture in enterprise organizations

[ad_1] In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. I’ve learned and worked with organizations with unique internal culture, communication and team interaction...Read More

Webinar: SEO reporting demystified

[ad_1] Marketing and SEO leaders are tasked with consistent reporting on SEO performance to the C-suite to convey current impact and increase SEO visibility. Yet, most execs don’t know what SEO is, how it really works, or how it impacts their core business objectives. Join Conductor’s SEO experts as they break down how to report...Read More

7 reports SEO and PPC can use to help each other succeed

[ad_1] Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to...Read More