[ad_1] Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this...Read More

[ad_1] A brand’s online success relies on interconnected variables.  Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).  When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.  A well-optimized...Read More

[ad_1] Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models...Read More

[ad_1] Google is trialling QR codes on sponsored ads that enable consumers to call brands when scanned instantly. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside the box, the brand’s telephone number is also displayed, making...Read More

[ad_1] Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move.  PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC...Read More

[ad_1] YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See...Read More

[ad_1] “Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has...Read More

[ad_1] Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove...Read More

[ad_1] Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the...Read More

[ad_1] Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you...Read More

[ad_1] A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This...Read More

[ad_1] X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to...Read More

[ad_1] Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers...Read More