[ad_1] Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed...Read More

[ad_1] Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. ...Read More

[ad_1] Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk...Read More

[ad_1] ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven understanding and adaptability.  While ChatGPT reshaped how we approach SEO, its real magic...Read More

[ad_1] Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our...Read More

[ad_1] With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its  AI products into two categories...Read More

[ad_1] X (Twitter) has paywalled Tweetdeck for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the...Read More

[ad_1] Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using...Read More

[ad_1] No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use...Read More

[ad_1] Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage social links in Google Business Profiles. This feature is not...Read More

[ad_1] XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits.  What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format...Read More

[ad_1] When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact.  What kind...Read More

[ad_1] Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. Sponsored by: In this episode of...Read More