[ad_1] If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools...Read More

[ad_1] Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly HBOMax), Roku, and YouTube. Growth categories included household supplies...Read More

[ad_1] GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.  While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. ...Read More

[ad_1] Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people...Read More

[ad_1] Is low-quality content dragging down your website’s “reputation of knowledge“? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isn’t defined as “the date it was published.” Nothing is that simple – there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old...Read More

[ad_1] IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result,...Read More

[ad_1] Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a...Read More

[ad_1] If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query.  Here are my tips on optimizing for search intent...Read More

[ad_1] The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past.  While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a...Read More

[ad_1] Earlier this month, Google began testing links within the Search Generative Experience AI-generated snapshot answers. Well, it seems Google has stopped that test and is no longer testing links or citations in these AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three...Read More

[ad_1] The search and content landscape has significantly changed since the start of 2023.  As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged.  Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is...Read More

[ad_1] Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be...Read More

[ad_1] It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have...Read More