[ad_1] Search engines, especially Google, are in a constant state of evolution.  Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users...Read More

[ad_1] Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the...Read More

[ad_1] Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes.  AI will not fix your unproductive team.  AI will not catapult your career overnight.  AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown.  Three tenets of my argument for why AI will not...Read More

[ad_1] Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it.  The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it....Read More

[ad_1] Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what,...Read More

[ad_1] Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even...Read More

[ad_1] TikTok is going to start serving ads in its search results for the first time. Brands will be able to get their campaigns up and running using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool leverages existing In-Feed Ad creatives to display adverts alongside organic search...Read More

[ad_1] Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update....Read More

[ad_1] The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and...Read More

[ad_1] Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars.  Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a...Read More

[ad_1] SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis.  Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link...Read More

[ad_1] Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing.  If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you...Read More

[ad_1] YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said?...Read More