[ad_1] Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t...Read More

[ad_1] Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into...Read More

[ad_1] Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may...Read More

[ad_1] Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey,...Read More

[ad_1] Many publishers are getting less traffic from X, formerly known as Twitter, than a year ago. Why we care. Social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore it entirely – watch your traffic data to see whether it’s time to revisit...Read More

[ad_1] Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll...Read More

[ad_1] The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be...Read More

[ad_1] Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how. Getting...Read More

[ad_1] Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities.  Below are key tactics to help you boost your local SEO efforts and connect with your target audience more...Read More

[ad_1] First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you...Read More

[ad_1] Reddit has launched first-party measurement tools for the first time. The new features, Reddit Brand Lift and Reddit Conversion Lift, will enable advertisers to monitor campaign performance on the platform more efficiently. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution...Read More

[ad_1] Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data...Read More

[ad_1] Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which...Read More