[ad_1] In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data...Read More

[ad_1] Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific...Read More

[ad_1] If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface.  Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks.  This article will walk you through some...Read More

[ad_1] “Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the...Read More

[ad_1] ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing...Read More

[ad_1] We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts?  ChatGPT can quickly analyze and deliver huge data ranges...Read More

[ad_1] Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business.  While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like...Read More

[ad_1] Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool...Read More

[ad_1] Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns....Read More

[ad_1] Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow...Read More

[ad_1] You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization.  But your content will only reach its full potential across Google News surfaces if...Read More

[ad_1] Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to...Read More

[ad_1] Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing.  Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account.  On the one hand, I think it reduces friction on campaign...Read More