[ad_1] Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe.  Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the...Read More

[ad_1] YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube...Read More

[ad_1] As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.  This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights.  While no tool or technique can...Read More

[ad_1] In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in...Read More

[ad_1] Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement...Read More

[ad_1] Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in...Read More

[ad_1] Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the...Read More

[ad_1] As a website’s content grows, its organization and structure often suffer.  Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines.  This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution....Read More

[ad_1] Google Ads is finally including customer ID numbers in its emails. The change was first spotted by digital marketing expert Greg Kohler, who shared a screenshot on X (the platform formerly known as Twitter): He said: “Customer ID’s in Google’s emails? Going to chalk this one up to #PPCChat respectfully grumbling about it not...Read More

[ad_1] Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads...Read More

[ad_1] What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up...Read More

[ad_1] I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation.  These are good skills, but the...Read More

[ad_1] Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach, lead SEO content manager...Read More