[ad_1] Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads...Read More

[ad_1] Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting...Read More

[ad_1] Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.  While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting...Read More

[ad_1] Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update...Read More

[ad_1] In his book, “Twelve and a Half,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success.  Developing these skills as an SEO professional can set the stage for a successful career: If I had been aware of these 12 and ½ emotional ingredients during the early days of my career,...Read More

[ad_1] Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care. Some folks are worried that this tech might invade their privacy. More and more people are speaking up, saying...Read More

[ad_1] Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because...Read More

[ad_1] TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally...Read More

[ad_1] Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how...Read More

[ad_1] YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and...Read More

[ad_1] Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name...Read More

[ad_1] Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in...Read More

[ad_1] Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe.  Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the...Read More