[ad_1] TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge, as shown here: A...Read More

[ad_1] Unlocking the power of prompts is key to supercharging your SEO content strategy, according to Shelly Fagin, director SEO, growth marketing at Credit Karma. Well-crafted prompts have yielded remarkable results for Fagin’s team, with website traffic experiencing an impressive increase of up to 30%. This is why she says that perfecting prompts is essential...Read More

[ad_1] E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to diagnose issues relating to...Read More

[ad_1] Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results, Google announced: “Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13,...Read More

[ad_1] Whether we know it or not, we’re caught in a paradox.  There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability.  With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI...Read More

[ad_1] Who loves your brand the most?  No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?...Read More

[ad_1] On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging...Read More

[ad_1] Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping...Read More

[ad_1] Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic....Read More

[ad_1] With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing...Read More

[ad_1] Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.  The answer is a resounding, “Yes!”  Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or...Read More

[ad_1] Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon.  Regardless of whether you’re B2C or B2B, Facebook’s Dynamic Ads are a smart, cost-effective way to expand...Read More

[ad_1] In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand...Read More