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Website redesign checklist: Retaining and improving SEO

[ad_1] A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and...Read More

How to find ideal niche keywords

[ad_1] You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who...Read More

How to use Quora for SEO and research

[ad_1] Assessing and researching what people want and need is one of the most important SEO tasks.  However, traditional SEO tools can’t always capture the diversity of a query.  Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high...Read More

Everything we know (so far)

[ad_1] Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals...Read More

Google launches new AI tool to improve YouTube ad optimization

[ad_1] Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information...Read More

SEO, generative AI and LLMs: Managing client expectations

[ad_1] Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical.  This...Read More

What’s new with the Google helpful content update

[ad_1] The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search...Read More

A guide to multichannel marketing for one-person marketing teams

[ad_1] Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of...Read More

Properly preparing for the predictable: Peak seasonality

[ad_1] Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing...Read More

Amazon sellers can now use AI to write product titles & descriptions

[ad_1] Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has...Read More

Amazon launches new search functions on mobile to rival Google

[ad_1] Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that...Read More