[ad_1] Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to...Read More

[ad_1] Do you know when you’re being manipulated?  Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful.  Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion...Read More

[ad_1] TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to...Read More

[ad_1] We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? I’m guessing it wasn’t by typing “DVD mail rental subscription” into Google on a whim. And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody...Read More

[ad_1] While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals.  Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid...Read More

[ad_1] As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding...Read More

[ad_1] Google has updated Bard with a number of features, including the ability to double-check the responses provided by Bard by using Google Search. Google also has extensions for Gmail, Docs, Drive, Maps, YouTube, and Google Flights and Hotels for Google Bard. Bard has expanded Lens integration in 40 new languages and Bard upgraded its...Read More

[ad_1] Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the...Read More

[ad_1] Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and...Read More

[ad_1] A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and...Read More

[ad_1] Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in...Read More

[ad_1] Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown...Read More

[ad_1] A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and...Read More