[ad_1] Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the...Read More

[ad_1] Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and...Read More

[ad_1] A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and...Read More

[ad_1] Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in...Read More

[ad_1] Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown...Read More

[ad_1] A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and...Read More

[ad_1] You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who...Read More

[ad_1] Assessing and researching what people want and need is one of the most important SEO tasks.  However, traditional SEO tools can’t always capture the diversity of a query.  Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high...Read More

[ad_1] Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals...Read More

[ad_1] Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information...Read More

[ad_1] Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fl. Shortly after his passing, fans were shocked to see the father of three described as...Read More

[ad_1] Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical.  This...Read More

[ad_1] The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search...Read More