[ad_1] Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a...Read More

[ad_1] Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the...Read More

[ad_1] When most of us think of online advertising, we think of Google Ads.  Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys.  And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. And that just about covers it, right? Not so fast! ...Read More

[ad_1] The significance of link building: Fueling SEO triumph Wonder why link building matters? Imagine it as a virtual endorsement – search engines recognize your credibility and trustworthiness when other websites link to yours. Link building is one of the main factors that boost your website’s visibility. A striking 55.7% of respondents underscore its potency,...Read More

[ad_1] Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by...Read More

[ad_1] Google AdSense has rolled out two new features to make site ownership verification both faster and easier. The new site management features are: Real-time site ownership checks: This tool means Google can verify your site ownership in real time whenever you add a new site to AdSense. New site verification method: If you’d rather...Read More

[ad_1] Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to...Read More

[ad_1] Do you know when you’re being manipulated?  Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful.  Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion...Read More

[ad_1] TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to...Read More

[ad_1] We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? I’m guessing it wasn’t by typing “DVD mail rental subscription” into Google on a whim. And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody...Read More

[ad_1] While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals.  Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid...Read More

[ad_1] As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding...Read More

[ad_1] Google has updated Bard with a number of features, including the ability to double-check the responses provided by Bard by using Google Search. Google also has extensions for Gmail, Docs, Drive, Maps, YouTube, and Google Flights and Hotels for Google Bard. Bard has expanded Lens integration in 40 new languages and Bard upgraded its...Read More