[ad_1] Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in...Read More

[ad_1] A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely...Read More

[ad_1] Google AI can now pull automatically created assets (ACA) based on the context of a search query itself. Google announced this new ACA program feature at Google Marketing Live today. Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive...Read More

[ad_1] Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live: Google is experimenting with...Read More

[ad_1] Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This...Read More

[ad_1] The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account.  Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence. Here’s...Read More

[ad_1] Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” How it works. Google explained...Read More

[ad_1] A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match....Read More

[ad_1] The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are going to make setup much easier than in the past process. Advertisers using PMax...Read More

[ad_1] Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT. Who will see it. First ChatGPT Plus subscribers will begin to see Bing Search as an option starting today. Then free users of ChatGPT will “soon”...Read More

[ad_1] Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search...Read More

[ad_1] Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client.  If you know how to engineer success before starting then this shouldn’t be surprising. But hitting number one for a single keyword wasn’t the most impressive thing about this article. Because after about a year,...Read More

[ad_1] Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true...Read More