[ad_1] Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for...Read More

[ad_1] Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community...Read More

[ad_1] The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be,...Read More

[ad_1] OpenAI is adding new voice and image capabilities to ChatGPT.  The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. ChatGPT’s new voice and image functionalities will be rolled out to paying subscribers over...Read More

[ad_1] In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro...Read More

[ad_1] Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance.  Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences.  This article covers the...Read More

[ad_1] Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds.  A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to...Read More

[ad_1] “Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last...Read More

[ad_1] Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages.  I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency.  Ready to change...Read More

[ad_1] Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as...Read More

[ad_1] Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.”...Read More

[ad_1] Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice...Read More

[ad_1] TikTok Search has started showing external links to Google results. App researcher Radu Oncescu shared a screenshot on X (formerly known as Twitter) after noticing the new feature, which is being tested in several different markets across the world: The test shows a Google Search box appearing midway down the social platform’s search results...Read More