[ad_1] I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better.  The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you...Read More

[ad_1] PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.  When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months...Read More

[ad_1] I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent....Read More

[ad_1] Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta....Read More

[ad_1] Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in...Read More

[ad_1] Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and...Read More

[ad_1] Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that...Read More

[ad_1] Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data.  To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine...Read More

[ad_1] Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy.  Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market.  This article provides several suggestions for tailoring your PPC...Read More

[ad_1] Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago.  Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth...Read More

[ad_1] Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at...Read More

[ad_1] Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Dozens of marketers expressed their...Read More

[ad_1] Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free...Read More