[ad_1] At least 26 of the top 100 most popular websites – and 242 of the top 1,000 –  are now blocking GPTBot,  the web crawler OpenAI introduced Aug. 7, according to an updated analysis. Why we care. To block or not to block ChatGPT? That has been a big question for many SEOs because ChatGPT...Read More

[ad_1] The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s...Read More

[ad_1] Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about...Read More

[ad_1] Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner...Read More

[ad_1] How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?!  The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world.  The...Read More

[ad_1] Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Gregg Finn – so much so that he now...Read More

[ad_1] Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, crawl them, and index them. The issue. Gagan Ghotra posted on X a screenshot...Read More

[ad_1] Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material. Why we...Read More

[ad_1] Apple is not planning to create its own search engine to rival Google. Eddy Cue, Apple’s Senior Vice President of Services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better for its customers, reports Bloomberg. Cue notably...Read More

[ad_1] Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Expanding their reach offsite, driving traffic...Read More

[ad_1] Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it? And why is it gaining so much attention?  This in-depth guide will dive into how generative AI models work, what they can and can’t do, and the implications of all these elements....Read More

[ad_1] When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in...Read More

[ad_1] Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence.  However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate.  In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing...Read More