[ad_1] The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to...Read More

[ad_1] The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers...Read More

[ad_1] Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But...Read More

[ad_1] “ChatGPT can pass the bar.”  “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that...Read More

[ad_1] Let’s be honest, JavaScript and SEO don’t always play nice together. For some SEOs, the topic can feel like it’s shrouded in a veil of complexity. Well, good news: when you peel back the layers, many JavaScript-based SEO issues come back to the fundamentals of how search engine crawlers interact with JavaScript in the...Read More

[ad_1] Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns.  However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis...Read More

[ad_1] SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of “grow...Read More

[ad_1] YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally...Read More

[ad_1] Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays...Read More

[ad_1] With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and...Read More

[ad_1] Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers.  One of the biggest challenges...Read More

[ad_1] Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing.  You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample...Read More

[ad_1] Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to...Read More