[ad_1] Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few.  GA4 is the predominant platform for measuring website...Read More

[ad_1] Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is...Read More

[ad_1] Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data....Read More

[ad_1] Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and...Read More

[ad_1] Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech firm Nexxen, called It’s All in the Delivery: How Repeating Ads Affect...Read More

[ad_1] The boom of generative AI products over the past few months has prompted many websites to take countermeasures.  The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called large language models, or LLMs for short), and this content has to come from...Read More

[ad_1] Enterprise SEO plays by different rules. Strategies that may work for small or niche websites won’t always work at scale. So what exactly can happen when enterprise SEO gets too big? In this article, I’ll share three real-life examples. Then, you’ll learn a potential antidote for more efficient management of SEO at scale. Facing...Read More

[ad_1] The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve.  Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are...Read More

[ad_1] Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up. First came the humble brag about how their business turned over $20 million in a year with PPC ads. And this combo was finished with a vicious knockout statement about how...Read More

[ad_1] Google is rolling out Bard to more countries, in more languages, and adding a bunch of new features. Google is “announcing Bard’s biggest expansion to date,” Google wrote. In fact, Google said Bard is “now available in most of the world,” and in “most widely spoken languages.” Wider availability Google Bard is now available...Read More

[ad_1] Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected. If...Read More

[ad_1] Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations...Read More

[ad_1] Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work.  Tailoring your delivery to your audience is crucial for any communication, whether it’s a...Read More