[ad_1] You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon...Read More

[ad_1] Negative reviews can be scary for business owners but can also be a chance to grow and improve.  How you handle negative reviews affects how potential customers see your business.  This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can...Read More

[ad_1] ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything...Read More

[ad_1] You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients.  I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.  Below are...Read More

[ad_1] Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little...Read More

[ad_1] Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already...Read More

[ad_1] SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end...Read More

[ad_1] When your industry is over-saturated, chances for ranking higher on search engines become harder.  SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how...Read More

[ad_1] How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales....Read More

[ad_1] Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be...Read More

[ad_1] A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem.  I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” When you bake...Read More

[ad_1] SEO conversions and tracking go well beyond a direct sale or lead in your pipeline.  They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you...Read More

[ad_1] One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI.  Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.  We see it now with the new Bing, powered by...Read More