[ad_1] In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “Best SEO Podcast” by Matt Bertram and Chris Burres.  Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I...Read More

[ad_1] Content marketing is crucial for brand awareness and engagement in the digital landscape.  Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions.  This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question...Read More

[ad_1] SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article. The...Read More

[ad_1] Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail...Read More

[ad_1] User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.  This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy. ...Read More

[ad_1] ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts.  This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic.  These words and phrases are often not found using traditional keyword tools, so...Read More

[ad_1] Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert.  I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a...Read More

[ad_1] TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g....Read More

[ad_1] Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can...Read More

[ad_1] The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read. The document, Web Performance and SEO Best Practices and Guidelines, outlines what it calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).” SEO and...Read More

[ad_1] Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best...Read More

[ad_1] Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good...Read More

[ad_1] Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level – but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and...Read More