[ad_1] “Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach?  PPC marketers know it inherently can’t be the most relevant – or...Read More

[ad_1] Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022...Read More

[ad_1] Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.  Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up...Read More

[ad_1] OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking for” message, rather than the tool. What happened. OpenAI...Read More

[ad_1] Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode for Bing over the next few days.” What...Read More

[ad_1] Online dating, two-day delivery, binge-watching a series on TV.  SEO is like the slow-food movement in a fast-food world. How long do you have to wait, though? This article will discuss: What are SEO “results.”  The average timeframe to see results. The factors that can impact how fast you can get results from SEO....Read More

[ad_1] Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future.  Based on recent history and other indications from...Read More

[ad_1] At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.  How can marketers...Read More

[ad_1] In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and...Read More

[ad_1] Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol. That makes four search engines that use IndexNow to discover and index content for their search engines. Those four search engines include Bing, Yandex, Seznam, Naver. Naver and IndexNow. Naver announced this on their blog in Korean saying starting today, Naver Search...Read More

[ad_1] Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of...Read More

[ad_1] In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing...Read More

[ad_1] Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom...Read More