[ad_1] Marketers have increased their ad spend across Google, Meta, Amazon and Walmart. Another major digital platform to have reported huge success in Q2 2023 is fashion brand, Temu. The company became a major player in the Google Shopping race during the first two quarters of the year, so much so that it is now...Read More

[ad_1] You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding...Read More

[ad_1] Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when...Read More

[ad_1] Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal.  If you’re not harnessing its full potential, you’re missing out big time.  Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s...Read More

[ad_1] Google has a new Google Merchant Center policy on “automated content” that says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here while also clarifying its existing Merchant Center policies and enforcement. Automated content policy. The new policy...Read More

[ad_1] Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong, Google announced. Site names. Site names is the...Read More

[ad_1] If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential.  They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney  Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April...Read More

[ad_1] Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or,...Read More

[ad_1] Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach...Read More

[ad_1] Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new...Read More

[ad_1] Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for marketers to ensure they are staying compliant with Google policy changes to...Read More

[ad_1] Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think.  Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking.  Invest time and energy in acquiring new reviews and retaining existing ones to enhance...Read More

[ad_1] Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team.  Moving from focusing on your own output to your team’s needs can help you succeed in your new role.  Transitioning from an SEO professional to...Read More