[ad_1] Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now.  With Google’s latest update displaying links to SGE’s sources more prominently, now...Read More

[ad_1] Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s...Read More

[ad_1] The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” The question is deemed...Read More

[ad_1] Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs.  As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own.  However, we need to clearly distinguish between AI supporting marketing work and AI...Read More

[ad_1] Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid...Read More

[ad_1] Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it.  Learn from experts on how you can leverage actionable insights for product development and set new...Read More

[ad_1] Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the...Read More

[ad_1] Trivago’s decision to opt out of Google’s new property promotion ads reportedly took a signifiant toll on its profits. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in organic traffic to its website. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s...Read More

[ad_1] Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily.  As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building.  Fails: Common link building...Read More

[ad_1] Are your Google Shopping campaigns profitable?  Tracking your PPC performance will help you make better business decisions.  You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods.  This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest...Read More

[ad_1] Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your...Read More

[ad_1] Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a...Read More

[ad_1] Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta...Read More