[ad_1] X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments. An estimated payout date has not yet been confirmed,...Read More

[ad_1] Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325...Read More

[ad_1] When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no...Read More

[ad_1] Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue?  Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics...Read More

[ad_1] TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting...Read More

[ad_1] A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison...Read More

[ad_1] Google Merchant Center has started issuing a new warning for “inappropriate titles”. The message appears to specifically apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US, according to a screenshot of the warning: Why...Read More

[ad_1] Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about. Clearer, more...Read More

[ad_1] When strategically utilized, ChatGPT can surpass manual human effort in output quality.  No, the tools won’t write better content. Instead, I believe a writer armed with this technology can craft optimized content that’s better aligned with Google’s ranking criteria. By exploring various methods of content scoring and entity extraction, I aim to guide you...Read More

[ad_1] Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result...Read More

[ad_1] OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions....Read More

[ad_1] Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a...Read More

[ad_1] TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights...Read More