[ad_1] Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the...Read More

[ad_1] Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you...Read More

[ad_1] A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This...Read More

[ad_1] X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to...Read More

[ad_1] Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers...Read More

[ad_1] As the leading innovator in modern AI technology, OpenAI has done it again with its latest product, Code Interpreter.  What is Code Interpreter in ChatGPT? Code Interpreter is an official OpenAI plugin that uses Python to allow for file uploads and downloads. As of writing, it’s available to ChatGPT Plus users as a beta...Read More

[ad_1] For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts.  Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function.  This means advertisers can directly integrate with the myriad capabilities in the Ads API. They...Read More

[ad_1] There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing.  It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time.  Addressing this issue can improve search marketers’ job...Read More

[ad_1] Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and presenters like Greg Gifford, Aleyda Solis, Joy Hawkins, Mike Blumenthal, Crystal...Read More

[ad_1] Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store...Read More

[ad_1] The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was cleared in this aspect of a DOJ antitrust lawsuit that began in 2020, Google will still be in court starting Sept. 12. Google will defend claims relating to its...Read More

[ad_1] Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes. Google said the FAQs, FAQPage structured data, rich results will only...Read More

[ad_1] Search results are not chat results.  In search, the input is a query. The output is what we have called a SERP, or search engine results page.  A SERP is full of answers – links to websites, text, images and videos. SERP has been used in search marketing for more than two decades.  In...Read More