[ad_1] X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling...Read More

[ad_1] Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts...Read More

[ad_1] Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry.  This individual has a website; his first blog...Read More

[ad_1] Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at...Read More

[ad_1] Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the...Read More

[ad_1] Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this...Read More

[ad_1] A brand’s online success relies on interconnected variables.  Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).  When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.  A well-optimized...Read More

[ad_1] Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models...Read More

[ad_1] Google is trialling QR codes on sponsored ads that enable consumers to call brands when scanned instantly. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside the box, the brand’s telephone number is also displayed, making...Read More

[ad_1] Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move.  PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC...Read More

[ad_1] YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See...Read More

[ad_1] “Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has...Read More

[ad_1] Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove...Read More