[ad_1] Google Merchant Center has new help documentation on an attribute named 3D model link [virtual_model_link]. The new help documentation reads, “Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product.” This attribute is for shoes and home goods, the attribute is also limited to products sold in the US. Virtual...Read More

[ad_1] Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you.  The bad news? Standard SEO tactics likely...Read More

[ad_1] The Internet has brought about one huge change in our everyday lives. These days each of us has a voice, and any of us can become a brand. Whether that’s a good or a bad thing remains a matter of debate. Many people want to remain anonymous, and many smaller companies and sole proprietors...Read More

[ad_1] The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool...Read More

[ad_1] Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why...Read More

[ad_1] Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers...Read More

[ad_1] YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers...Read More

[ad_1] Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC...Read More

[ad_1] People have long added external links to their blogs in hopes of being seen as relevant.  Countless others are vying for these backlinks because they want their rankings to increase. “What will happen if I external link to a popular website like Wikipedia?” a Redditor asked. And Google’s John Mueller broke the floodgates open...Read More

[ad_1] Most online content feels like stale crackers.  Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible.  When the only question we...Read More

[ad_1] SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground –...Read More

[ad_1] YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in...Read More

[ad_1] YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new...Read More