[ad_1] If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query.  Here are my tips on optimizing for search intent...Read More

[ad_1] The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past.  While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a...Read More

[ad_1] Earlier this month, Google began testing links within the Search Generative Experience AI-generated snapshot answers. Well, it seems Google has stopped that test and is no longer testing links or citations in these AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three...Read More

[ad_1] The search and content landscape has significantly changed since the start of 2023.  As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged.  Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is...Read More

[ad_1] Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be...Read More

[ad_1] It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have...Read More

[ad_1] Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed...Read More

[ad_1] Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. ...Read More

[ad_1] Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk...Read More

[ad_1] ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven understanding and adaptability.  While ChatGPT reshaped how we approach SEO, its real magic...Read More

[ad_1] Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our...Read More

[ad_1] With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its  AI products into two categories...Read More

[ad_1] X (Twitter) has paywalled Tweetdeck for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the...Read More