[ad_1] Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update....Read More

[ad_1] The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and...Read More

[ad_1] Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars.  Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a...Read More

[ad_1] SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis.  Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link...Read More

[ad_1] Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing.  If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you...Read More

[ad_1] YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said?...Read More

[ad_1] If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools...Read More

[ad_1] Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly HBOMax), Roku, and YouTube. Growth categories included household supplies...Read More

[ad_1] GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.  While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. ...Read More

[ad_1] Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people...Read More

[ad_1] Is low-quality content dragging down your website’s “reputation of knowledge“? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isn’t defined as “the date it was published.” Nothing is that simple – there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old...Read More

[ad_1] IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result,...Read More

[ad_1] Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a...Read More