[ad_1] Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities.  Below are key tactics to help you boost your local SEO efforts and connect with your target audience more...Read More

[ad_1] First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you...Read More

[ad_1] Reddit has launched first-party measurement tools for the first time. The new features, Reddit Brand Lift and Reddit Conversion Lift, will enable advertisers to monitor campaign performance on the platform more efficiently. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution...Read More

[ad_1] Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data...Read More

[ad_1] Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which...Read More

[ad_1] Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle...Read More

[ad_1] Search engines, especially Google, are in a constant state of evolution.  Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users...Read More

[ad_1] Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the...Read More

[ad_1] Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes.  AI will not fix your unproductive team.  AI will not catapult your career overnight.  AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown.  Three tenets of my argument for why AI will not...Read More

[ad_1] Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it.  The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it....Read More

[ad_1] Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what,...Read More

[ad_1] Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even...Read More

[ad_1] TikTok is going to start serving ads in its search results for the first time. Brands will be able to get their campaigns up and running using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool leverages existing In-Feed Ad creatives to display adverts alongside organic search...Read More