[ad_1] TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally...Read More

[ad_1] Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how...Read More

[ad_1] YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and...Read More

[ad_1] Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name...Read More

[ad_1] Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in...Read More

[ad_1] Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe.  Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the...Read More

[ad_1] YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube...Read More

[ad_1] As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.  This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights.  While no tool or technique can...Read More

[ad_1] In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in...Read More

[ad_1] Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement...Read More

[ad_1] Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in...Read More

[ad_1] Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the...Read More

[ad_1] As a website’s content grows, its organization and structure often suffer.  Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines.  This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution....Read More