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Target ROAS in Google Ads: 5 key considerations

[ad_1] Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising.  In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes.  While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched...Read More

When your business doesn’t need SEO

[ad_1] While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require...Read More

How to rank higher and convert better

[ad_1] Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a...Read More

Threads users can now search for posts

[ad_1] Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers...Read More

Influencer ad spend growing faster than traditional ad investment

[ad_1] Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads...Read More

The case against Moz’s Domain Authority

[ad_1] Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting...Read More

How to use PPC advertising to attract top talent in any industry

[ad_1] Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.  While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting...Read More

Google Search updated its language matching systems

[ad_1] Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update...Read More

12½ emotional ingredients for SEO success

[ad_1] In his book, “Twelve and a Half,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success.  Developing these skills as an SEO professional can set the stage for a successful career: If I had been aware of these 12 and ½ emotional ingredients during the early days of my career,...Read More

Google August 2023 Core Update rollout is now complete

[ad_1] Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because...Read More