[ad_1] Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of...Read More

[ad_1] Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing...Read More

[ad_1] Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out...Read More

[ad_1] Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has...Read More

[ad_1] Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that...Read More

[ad_1] TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge, as shown here: A...Read More

[ad_1] Unlocking the power of prompts is key to supercharging your SEO content strategy, according to Shelly Fagin, director SEO, growth marketing at Credit Karma. Well-crafted prompts have yielded remarkable results for Fagin’s team, with website traffic experiencing an impressive increase of up to 30%. This is why she says that perfecting prompts is essential...Read More

[ad_1] E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to diagnose issues relating to...Read More

[ad_1] Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results, Google announced: “Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13,...Read More

[ad_1] Whether we know it or not, we’re caught in a paradox.  There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability.  With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI...Read More

[ad_1] Who loves your brand the most?  No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?...Read More

[ad_1] On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging...Read More

[ad_1] Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping...Read More