Why we care. Automated bidding can save advertisers time and effort, thanks to AI doing the heavy lifting. It takes care of improving your campaign’s performance without you needing to get hands-on. With these particular new bid strategies, you also maintain control as you still have the freedom to set your budget and choose how you want to measure success.
What are Audience Ads? Audience Ads are Microsoft’s native, display ads. These products enable you to target your ideal audience based on Microsoft’s understanding of people’s interests and consumer intent signals. The ads are then served in placements across the web like Microsoft’s MSN, Start, Outlook, and more.
What has Microsoft said? Microsoft Senior Product Marketing Manager Mallory Harwood told Search Engine Land:
Deep dive. Read Microsoft’s Automated Bidding guidelines for more information.
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