Only 23% of digital marketers will invest in X in the next 12 months

Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey.

And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. 

Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respectively.

• Forty percent of marketers said they will invest in Microsoft’s LinkedIn business-to-business social media network. Other Microsoft properties, including Bing, will be getting investments from 31% of digital marketers. 
• Among the retail media networks tracked, 27% said they planned to invest in Amazon and 11% in Walmart. 

About the data. The survey was conducted during the first half of 2023. Nearly 1,000 people responded after signing up for the Search Engine Land newsletter.