Last year, brands were more focused on articles and items.
Why the shift. There are at least two Google-related factors at play here:
Brands starting early in 2023. JCPenney is one brand that is starting earlier than ever.
About the data. The insights from BrightEdge are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past four years.
New on Search Engine Land
[ad_2]
Source link